Advertising strategies - Denim jeans Assignment Example | Topics and Well Written Essays - 500 words

Advertising strategies - Denim jeans - Assignment ExampleBoth market and product subdivisionation are beneficial to the company in mingled ways. In order to achieve maximum benefits, some segments in Denim can be helpful. For example, the company can break down its market victimisation demographics where women are grouped according to their ethnicity, income, age, education, marital status and even occupation. For example, for the young spate, the company can decide on coming up with fashionable jeans dependable for this group. The company can also decide to segment the market based on psychographics, where such things as attitudes personality, lifestyle and even hobbies are used to segment the market.Segmenting in such presented manners would not only change the grouping of the product, but advertising would also be changed according to the needs of each of the segment. This would let in changes in the information contained in the adverts, but also the budget used in advertisin g since some segments would require much budgets than others (Farkas, 2011).The medias aim is for legal and efficient delivery of messages intended to reach the audience. Efficiency is require in order to deliver the message at lower costs than before importee that it is common for advertisers to choose mediums that are cost effective in their advertising. This must be done in such a way that quite a number of people are reached using the lowest cost possible. Effectiveness, on the other hand means that influence and enhancing of the message is needed and the correct media for this is needed too. Therefore, reach and frequency must be incorporated by media planners in order to achieve the balance of effectiveness and efficiency. Reach is seen as the number of people and households that a certain media is able to reach or that are exposed to this specific media. Frequency, on the other hand, refers to the times that the discussed people or households are contacted or reached by a